Notes from the floor.
How entertainment venues get found, get booked and get guests back. Written by someone who ran an arcade for ten years.
Older posts
Your venue does not need a custom website
A custom-coded website is a maintenance bill you pay in evenings. What a venue needs is a site it can change in five minutes and that takes bookings without anyone answering a phone.
Mar 11, 2024 · 3 min readHow to build a digital brand people actually want to follow
Imagine a friend who only ever shouts discount codes at you. You would cross the street. That is what a promotional feed is, and it is why nobody engages with it.
Mar 11, 2024 · 3 min readFour things to do before launching your entertainment business
The digital checklist for opening a venue is four items long, not forty. Here is the minimum that makes you findable and bookable on day one.
Mar 11, 2024 · 3 min readStart building an email list before you need one
Your booking system already collects an email address from every group that walks in. Turning that into a list you are legally allowed to use takes one checkbox and it is the cheapest marketing you will ever own.
Feb 28, 2024 · 4 min readFive tips to market your VR arcade
Nobody books a birthday party because of pixels per eye. Five marketing changes for VR arcades, from someone who ran one from 2017 and made most of these mistakes first.
Feb 24, 2024 · 3 min readQuality over quantity on social media
Twenty scheduled posts a month getting three likes each is not an algorithm problem. Post one or two things a week that are actually worth seeing and the numbers move.
Feb 16, 2024 · 2 min readStop paying to advertise outside your service area
Nobody drives 160 km to go bowling. If your ads reach five other cities with 25 closer competitors in them, you are paying to send people to somebody else.
Feb 14, 2024 · 4 min readFind out what's broken. Free.
I run the same diagnostic on every new venue, and I'll send you the report whether or not you ever hire me.
Same day · Run by me, not a bot · Sarnia, Ontario