Writing
Paid Ads.
Google and Meta ads for entertainment venues: targeting the people who can actually drive to you, and knowing what each booking cost.
Posts about Paid Ads
Paid Ads
Paid content versus organic content
Organic builds the community. Paid does the selling. They are different jobs and posting the same thing through both is how venues waste an ad budget.
May 10, 2024 · 3 min readPaid Ads
Why your venue needs paid advertising
Two rules: advertise constantly, and never cut advertising because sales are down. The second one is where most venues lose the year.
Apr 9, 2024 · 3 min readPaid Ads
Stop paying to advertise outside your service area
Nobody drives 160 km to go bowling. If your ads reach five other cities with 25 closer competitors in them, you are paying to send people to somebody else.
Feb 14, 2024 · 4 min read
Free scan
Find out what's broken. Free.
I run the same diagnostic on every new venue, and I'll send you the report whether or not you ever hire me.
Same day · Run by me, not a bot · Sarnia, Ontario