Email and SMS that bring guests back.
Every booking and every waiver hands you a name and an email from someone who already paid you and had a good night. I turn that into a CASL-compliant list and a set of automations: welcome, birthday club, post-visit review asks, lapsed-guest win-back and weekday offers. It's the cheapest next visit you'll ever book.
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Every waiver and party contact you've already collected, working for you, with the authentication that keeps confirmations out of spam.
- Sold in
- Foundation, then Full Calendar
- First wins
- Mail that stops landing in spam
- Consent
- CASL, recorded and documented
- You own
- The list and every contact on it
Your guest list, set up to work while you run the floor.
Social platforms decide who sees your post. Email arrives. A list of people who came, paid and had fun is worth more than any following, and most venues have never mailed theirs once.
Mail that arrives
SPF, DKIM and DMARC set up properly, then monitored. Google and Yahoo have required this of bulk senders since February 2024, and Microsoft since May 2025. It's also what stops booking confirmations landing in spam.
A clean list
Contacts pulled out of your booking platform and waiver system, de-duplicated and sorted by what each guest actually did with you: party, league, walk-in, group.
CASL consent
An unticked opt-in on your booking form and waiver that says what guests are signing up for. Consent recorded, your identity and a working unsubscribe in every message, and opt-outs honoured right away.
The automations
A welcome series, the birthday club, a review ask after each visit, the party enquiry that never booked, and a win-back for guests who haven't been in for a while. Built once, then they run.
A school-year calendar
Campaigns planned around how families actually book: March Break, PA days, summer, first snow, and the December window for corporate parties.
SMS, used sparingly
Set up for last-minute weekday fill to guests who opted in to texts, with a hard cap on how often it goes out. A small local list doesn't survive being hammered.
I won't buy a list or mail a scraped one. If a previous agency did, we start by cleaning that up.
The guests are already in your system. Nobody's mailing them.
Most of this is spotting bookings that were always going to happen, if someone had sent one well-timed message.
Sending more doesn't book more. Past a couple of emails a month to a local list, the unsubscribes come faster than the bookings, and unsubscribes don't come back.
The confirmation went to spam.
A parent pays a party deposit, hears nothing, and calls the front desk on a busy Saturday to ask if it went through. That's an authentication problem, and it's the first thing I check.
A birthday you already know about.
A child came to a party in March and signed up for the birthday club. Their own birthday is in September. One automated email a few weeks ahead books a party nobody had to advertise for.
The review ask the morning after.
The guest had a great night and meant to say so. A short message the next day, with one tap to your Google profile, turns that into the recent review your local search depends on.
Wednesday looks empty on Monday.
One text to a small segment of local guests who said yes to SMS, sent Monday afternoon, with a weekday offer. SMS is for that and only that. Used for general announcements, it stops working.
For lapsed guests, the same idea runs by email: someone who used to come every few months and hasn't, offered a reason to come back before they forget you.
Part of the retainer, not a bolt-on.
Email authentication gets fixed in the Foundation build. The list, the automations and the campaign calendar run every month inside Full Calendar, under Get them back. I don't sell email on its own.
FoundationOne time
A 4 to 6 week build. Site, booking funnel, Google profile, tracking and email authentication, done once and done right.
SPF, DKIM and DMARC get fixed here, so your mail lands in the inbox.
One location$9,500
Two locations$14,500
Three locations$19,500
Half to start, half on launch. Skip it if your site already works.
Full CalendarMonthly
All four jobs, every month, starting the month after launch. Priced by your venue's annual revenue.
Email, SMS, memberships and lapsed-guest win-back run here, inside Get them back.
$1.5M to $2.5M revenueMinimum ad spend $1,000 a month$1,750
$2.5M to $5M revenueMinimum ad spend $2,000 a month$2,950
$5M+ or multi-siteMinimum ad spend $3,500 a month$4,500
Per month. Ad spend is paid straight to Google and Meta. Six-month first term, then month to month.
The list is yours, in an account in your name. If you leave, it stays with you, along with every consent record behind it.
What venue owners ask about email and SMS.
Can I email everyone who's ever booked?
Not automatically. Canada's anti-spam law, CASL, is stricter than the US rules, and a booking on its own isn't a licence to send marketing. I go through what consent you actually have, mail only the contacts it covers, and fix the opt-in so the list grows properly from here.
Can I pre-tick the opt-in box?
No. A pre-checked box isn't a safe basis for express consent under CASL. The box has to be one the guest ticks, with a plain line saying what they're signing up for. A clearly worded opt-in on a booking form does better than people expect, because the guest is about to go do something fun.
How do you measure it?
In bookings and dollars, matched against your booking system. Not open rates. Those have been unreliable since Apple started pre-loading images, so I don't report them as a result.
We only have a few hundred contacts. Is it worth it?
It's a small lever until the capture at the counter, in the booking flow and on the waiver is fixed. That's where I start. A list is worth more the longer you've been building it, so the best time to start collecting is now.
What won't this do?
It won't reach people who never gave you consent, and it won't build a list from nothing overnight. The first win-back campaign to an old list is often the best single day of the year for email. Don't read that as a monthly average. It spends a list you built over years, and it won't repeat.