Marketing Strategy.
The bigger picture: what to spend on, what to stop doing and how to fill more of the week, not just Saturday.
Posts about Marketing Strategy
Five tips on marketing your escape room
Escape room customers are the warmest buyers in location-based entertainment. They are not researching for months, they are looking for something to do tonight. Five ways to be the one they find.
May 14, 2024 · 4 min readMarket your experience, not your technology
Nobody has ever booked a birthday party because of the refresh rate. The venues that market the experience outlast the ones that market the hardware, and I have the receipts.
May 10, 2024 · 3 min readYou need a marketing plan
Without a plan, every marketing decision is made by whoever called you that morning. A plan is what lets you say no to the hockey arena and know you are right.
May 10, 2024 · 3 min readTailor your tools to your marketing, not the other way around
Your brand has to be bigger than the platforms you happen to use. A story about radio, grandparents, and a fully booked March break in a small Canadian city.
Mar 15, 2024 · 3 min readFive tips to market your VR arcade
Nobody books a birthday party because of pixels per eye. Five marketing changes for VR arcades, from someone who ran one from 2017 and made most of these mistakes first.
Feb 24, 2024 · 3 min readFind out what's broken. Free.
I run the same diagnostic on every new venue, and I'll send you the report whether or not you ever hire me.
Same day · Run by me, not a bot · Sarnia, Ontario