A full calendar, not just a full Saturday.
Ten years running an arcade. Now I help venues get found, get booked and get guests back.
- The Arena
- District Beta
- Kingswell Glen
- Sarnia Pop Culture Show
Saturday takes care of itself. The other six days don't.
Weekends pay the rent. Weekdays decide your margin. Each of the four jobs fills a different part of the week.
busy each week
Full Friday night to Sunday. Quiet otherwise.
That's the shape of most venues I look at. The weekend is already sold. Growth lives in the other blocks.
Illustrative week. Your free scan shows your real one.
Four jobs. One person accountable for all of them.
Most venues hire one agency for ads, another for the website and nobody for the guest list. I run the whole thing and report booked revenue, not clicks.
Paid Meta and Google runs across all four, billed to your own ad accounts. No markup, ever.
Get found.
When a parent searches “birthday party near me” or asks an AI assistant, you're the answer. Google Business Profile, a steady flow of fresh reviews, local SEO and consistent listings everywhere.
Get booked.
Interest that dies on a clunky booking page is the most expensive leak you have. I tighten the path from search result to paid booking, wired into the system you already run.
ROLLERCenterEdgeFareHarborAluviiParty CenterGatemaster
84%of online venue bookings happen on a phone. Online brings in 45% of revenue from a third of bookings.
Get them back.
Your cheapest next visit is from someone who already came. Memberships and passes, birthday club, leagues and lapsed-guest offers by email and SMS. All CASL-compliant.
4.9vs1.3visits a year for members against everyone else.
Fill the quiet hours.
Schools, day camps, corporate teams, sports clubs and birthday parties book weekdays on purpose. Packages, landing pages and outreach built for each, plus shoulder-season pushes.
- Birthday parties
- Schools and camps
- Corporate
- Shoulder season
41%vs26%of guests come back at venues that run parties, against venues that don't.
Figures: ROLLER 2026 Attractions Industry Benchmark Report, 3,000+ venues.
“I built an arcade in Sarnia and ran it for ten years. Now I market venues like it.”
I still co-own District Beta, an arcade and bar in Sarnia. Every tactic I sell, I ran on my own floor first, with my own money.
You get me on strategy and on your account for as long as you're a client. A small team of specialists handles design, development and technical SEO.
- Co-owns
- District Beta, arcade and bar, Sarnia
- Teaches
- Digital marketing at Lambton College
- Works
- Canadian. CAD pricing, Ontario school calendar
Three things you're being sold that don't work.
llms.txtSold as the way into AI answers
The evidence
Ahrefs tracked 137,210 domains. 97% got zero requests for the file in a month.
Ahrefs, June 2026.
Do this instead
Keep your Google Business Profile complete and your name, address and hours identical everywhere. Assistants answering “near me” lean on exactly that.
FAQ schemaStill sold for AI visibility
The evidence
Google stopped showing FAQ rich results on May 7, 2026 and ended API support in August. The markup buys nothing now.
Google Search Central, May 2026.
Do this instead
Answer the questions parents actually ask, in plain words on the party page: price, group size, what's included, how to book.
AI visibility scoresA dashboard number
The evidence
Ask the same question three times and only 2.2% of cited sources repeat. A single score can't be reproduced, so it isn't a measurement.
Growth Memo, June 2026. arXiv 2603.08924.
Do this instead
Run each prompt ten times across three assistants and report a range, like “named in 2 to 4 of 10 runs.” That's what the free scan does.
Published prices, in Canadian dollars.
You're reading this between shifts. You should know if I'm in range before you give up twenty minutes.
FoundationOne time
A 4 to 6 week build. Site, booking funnel, Google profile, tracking and email authentication, done once and done right.
One location$9,500
Two locations$14,500
Three locations$19,500
Half to start, half on launch. Skip it if your site already works.
Full CalendarMonthly
All four jobs, every month. Priced by your venue's annual revenue, not a menu of add-ons.
Minimum ad spend $1,000 a month, paid straight to Google and Meta.
- Google profile, reviews, local SEO and AI answers
- Booking funnel and revenue reporting
- Memberships, reactivation and email
- Party, group, school and corporate demand
Six-month first term, then month to month. You own the domain, the site, the ad accounts and the list. If you leave, I remove my access and that's the handover.
Four venues, and what I actually did.
Revenue figures go up once each operator signs off on them. Until then, ask on a call and I'll put you in touch with the owners.
See where your week is leaking.
A look across all four jobs, run by me. Yours to keep, whether we work together or not.
- Google profile and reviews
- AI assistant answers
- Booking flow on a phone
- Email delivery and list
- Party and group pages
- Tracking and reporting
If I work with a bowling centre in your town, I won't take the one thirty minutes down the road.