Local SEO for the 6pm Saturday search.
Local SEO decides whether a family in your town finds you when they search. It's your Google Business Profile, your spot in the map pack, consistent listings, a steady flow of fresh reviews, and pages that answer what people actually search for. I run it as one job with AI search.
03
Your Google profile, map pack position, listings and reviews, set up properly and kept that way.
- Sold in
- Foundation, then Full Calendar
- First wins
- Profile fixes
- Reported as
- A range across your trade area
- You own
- Your profile and Search Console
The unglamorous work that wins the map.
None of this is a trick. It's a complete profile, the same details everywhere, recent reviews and plain pages, done every month instead of once.
Google Business Profile
Claimed, corrected and kept up: categories for each attraction, attributes, services, holiday hours set well ahead and photos refreshed.
Consistent listings
Your name, address and hours identical everywhere they appear, including the tourism sites and directories specific to your region.
Reviews, steadily
A way of asking for reviews your staff can actually run at the counter, plus a reply to every review in your voice, including the bad ones.
Pages people search for
A page for each attraction, and for each nearby town you genuinely serve. Written for a person, not stuffed with the town name over and over.
The technical basics
Title tags with your city in them, real meta descriptions and LocalBusiness markup, so Google reads the site the way a guest would.
Tracking from your trade area
Map pack positions checked monthly from inside your trade area, on the searches that produce bookings. Plus read-only access to your own Search Console.
Where venues lose the search without knowing it.
None of these show up in a report. They just quietly send a family to somebody else.
AI assistants answering “near me” lean on the same profile and listings. That's why I run local SEO and AI search as one job.
“Something to do with kids near me.”
Rain on a Saturday and a parent with two bored kids in the car. They search that exact phrase, look at three results and drive to one. That's the whole funnel, and it's over in a minute or two.
Your hours are wrong on a holiday.
Family Day, you're open, Google says closed. You'll never see that lost visit in any report, and it happens every long weekend to venues that don't maintain the profile.
Plenty of reviews, hardly any recent.
Recent reviews read as “is this place still good”, not just “is it popular”. A competitor that keeps asking every week can outrank a bigger venue that stopped.
Four attractions, one page.
Bowling, laser tag, arcade and parties are four different searches. One page that mentions all four ranks properly for none of them.
Set up in the build, kept up in the retainer.
The groundwork happens once in the Foundation project. The profile, reviews and rankings get worked every month inside Full Calendar. Both are published, in Canadian dollars.
FoundationOne time
A 4 to 6 week build. Site, booking funnel, Google profile, tracking and email authentication, done once and done right.
Your Google profile gets claimed and corrected here, along with title tags, markup, and city and attraction pages.
One location$9,500
Two locations$14,500
Three locations$19,500
Half to start, half on launch. Skip it if your site already works.
Full CalendarMonthly
All four jobs, every month. Priced by your venue's annual revenue, not a menu of add-ons.
Profile management, reviews, local SEO and AI answers run here every month.
$1.5M to $2.5M revenueMinimum ad spend $1,000 a month$1,750
$2.5M to $5M revenueMinimum ad spend $2,000 a month$2,950
$5M+ or multi-siteMinimum ad spend $3,500 a month$4,500
Per month. Ad spend is paid straight to Google and Meta. Six-month first term, then month to month.
Each extra location is its own profile, its own listings and its own review stream. That's why the build is priced per location and multi-site venues sit in the top band.
What venue owners ask about local SEO.
How long until it works?
Profile fixes can show up fast. A wrong category or a missing attribute is the cheapest win in this industry. Map pack movement takes a few months and keeps improving while the reviews keep arriving.
It's slower than ads, and it doesn't stop when you stop paying.
Can you guarantee the top spot?
No, and nobody honestly can. Anyone who promises a ranking is either guessing or selling something that gets removed later. I won't put a position in a contract.
Why do you report a range instead of one ranking?
Because you rank differently at the north end of town than you do from your own parking lot. I check positions from points across your trade area and report the spread. A single rank number is a sales tool, not a measurement.
Can you fix a low review average?
Not with marketing. If the reviews say the washrooms are dirty or the staff are short with people, the fix is on the floor, and I'll say so plainly. What I can do is make sure your happy guests are asked, every week.
What won't you do?
I don't buy links, gate reviews or create fake locations. Those work until they get your profile suspended, and a suspended profile in a small market is a very bad month. I also can't move your building: a venue at the edge of town won't outrank a downtown competitor on every search.