Kingswell Glen

We were initially hired by Kingswell Glen right after new owners had purchased the golf course looking to establish the brand within their community. The golf course had fallen into disrepair after years of neglect and these new owners wanted to bring a fresh new brand to the community to make a statement that new things were coming. One of the first projects they had was creating an indoor entertainment facility with Golf Simulators, large indoor putting green, licensed bar, indoor soccer field, nerf battles, games, birthday parties, and corporate events.

Initially we were hired to bring awareness to this new indoor facility within the community, being a golf course in the Great White North (Canada) they were fairly stagnant for the winter months and looking to capitalize on their space and bring in new demographics. Through the use of social media with both organic posting and paid media we were able to boost awareness of the space and kick off their first winter as a blast!

The owners were so delighted with the work that we had done that we were then hired to run all marketing for the golf course year round, while maintaining to promote the indoor facility also bringing awareness to the great changes and upgrades that the new owners were making to the course as a whole. We utilized social media, newsletters, paid ads, and SEO to bring new awareness and traffic into the golf course and garner attention of golfers within a 200km radius. With this we were not only promoting golf, but also the restaurant on site, leagues, tournaments, pro shop, lessons, summer camps, and the indoor facility.

*We were eventually relieved of our marketing duties after a long term successful partnership when the golf course was sold to a large golf course management corporation with their own internal marketing department. But looking back, we can tell where this new brand peaked ;)